Yamhill, December 1st. All Classical Portland unveiled new logo to an intimate gathering of friends including Jack Allen, All Classical Portland CEO and President; Ronni Lacroute, owner, WillaKenzie Estate Vineyards; Jelly Helm, principal, Jelly Studios. The new logo, which was unveiled at WillaKenzie Estate Vineyards, elegantly combines several key elements: the spirit and creativity of the great composers and the critical sense of place – with an overall feel for the 30-year enduring history of 89.9 FM.

Studio Jelly, headed by Jelly Helm, Northwest creative and former Executive Creative Director of Wieden+Kennedy, crafted the new name “All Classical Portland,” the hand-drawn logo (see above), and the positioning statement “we love this music.” Helm considers himself a storyteller, but he’s also a devoted All Classical Portland listener. Studio Jelly exists to help brands explore and tell their deep story, precisely at the heart of what All Classical Portland is addressing on the cusp of its 30th anniversary.

Jack Allen, All Classical Portland President & CEO, recognizing that securing a strong and independent identity for the future is vitally important, stated: “As with many small not-for-profits, All Classical Portland has evolved its name and brand over a significant period of time, often in reaction to abruptly and rapidly changing circumstances. In this instance we are thrilled that Jelly helped us with a carefully considered and strategic solution to the confusion and conundrum around our name. Our board of directors, staff, and volunteers, as well as the thousands of donors and hundreds of thousands of listeners in the local and global community we’ve built around this great music, can now carry the message and the merit of All Classical Portland forward without hesitation.”

From All Classical Portland:

All Classical is holding a Holiday Open House on Dec. 12, from 4 to 6, and rumor has it that Oregon Ballet Theatre will bring characters from their Nutcracker performances. Come by for a visit and a chat, and feel free to bring your children, your cameras and non-perishable food items for the Oregon Food Bank barrel. The address is: 515 NE 15th Avenue, Portland, 97232.

All Classical Portland is Oregon’s premier classical radio station and one of the highest-performing not-for-profit stations in the nation. Established in 1983, its mission is “to advance knowledge of and appreciation for classical music; to build and sustain culturally vibrant local and global communities around this art form; to reflect the spirit of the Pacific Northwest; and to foster integrity, quality, and innovation in all that we do.” For more information, visit www.allclassical.org.

Information submitted by:

Mary Evjen, All Classical Portland Director of Communications