Michael Jordan is quick to give credit to his mentors, especially his father and his college coach, Dean Smith. So, when Jordan heard about Portland based Friends of the Children, a national nonprofit that pairs youth facing the highest risks with a salaried, professional mentor (a Friend) from kindergarten through graduation, he was sold. Jordan announced that he is making a multimillion-dollar investment in the organization with the donation of his proceeds from his upcoming ESPN Films and Netflix documentary series, “The Last Dance.” ESPN Films and Netflix are creating the 10 hour docu-series featuring Micheal Jordan and more than 500 hours of never before seen footage from Chicago bulls last championship run in the 1997/98 season. The film is scheduled for release in 2019.
According to Friends of the Children, Jordan’s investment will give thousands more youth a salaried, professional mentor for 12 1/2 years; Jordan to donate his proceeds from “The Last Dance” documentary.
Last spring, in partnership with Nike, Jordan donated the proceeds of a commemorative Michael Jordan Bulls jersey to Friends of the Children, which sold out—and for a good cause. His donation builds on his nationwide efforts to empower youth who are facing the greatest challenges. The donation, which is supporting the organization’s national expansion campaign and their work in Charlotte and Chicago, took Friends of the Children over the finish line for an aggressive fundraising campaign: raising $25 million in less than three years. Now in 15 locations across the country and in the U.K., the investment will go toward Friends of the Children’s goal of expanding to 25 cities by 2025, empowering a growing number of youth and families.
“It’s not every day that you get a call that Michael Jordan—arguably most famous athlete in the world— had heard about your organization and wanted to support it. We got that call,” says Terri Sorensen, CEO of Friends of the Children. “We are thrilled beyond measure for this generous gift and recognition for our lasting impact.”
Knowing how his mentors shaped his life, Jordan saw the life-changing potential that youth could find through Friends of the Children. A philanthropist who believes in impact investing, Jordan saw their evidence-based model as an attractive social investment. It’s hard to ignore the outcomes:
–83% graduate from high school, although 60% of their parents did not graduate
–93% avoid the juvenile justice system, although 50% have parents who were incarcerated
–98% avoid early parenting, although 85% were born to a teen parent
With Jordan’s investment, Friends of the Children will be growing their impact in the Two-Generation (2Gen) space which empowers families together, and serving more youth in foster care. The model is also being sought after as a possible solution to counteracting the effects of childhood trauma and toxic stress.
“There are so many communities across the country that we want to serve. With Michael’s investment, we can now expand more quickly to 25 cities,” says Sorensen.
More information at friendsofthechildren.org or 971-201-1214.