Portland, October 8th. As part of Toyota’s 100 Cars for Good Facebook initiative, Broadway Toyota will present a 2012 Toyota Tundra to Fences For Fido, a Portland-based organization working to improve the lives of dogs living outdoors on chains, tethers or in small kennels by building them a free fenced yard and warm, insulated dog houses. More than 400 dogs have been unchained though the organization’s work in the past 3.5 years. Key Ceremony and Celebration, Friday, October 12, 2012, 2:30 PM will be at Scion Building, 55 NE Broadway, Portland, OR  97232

Tryke is one of Fences for Fido's success stories.

Tryke is one of Fences for Fido’s success stories.

Key players include: Babak Mohammdi, General Manager, Broadway Toyota; Traci Stuart, Customer Relations, Broadway Toyota; Kelly Peterson, Co-Founder/Co-Chair, Fences For Fido; Jennifer Adams, Dog House Coordinator/Board Member, Fences For Fido

The key ceremony and celebration will include a LARGE ceremonial key, barbeque, live music, caricature artist, adoptable dogs, dog houses and display, and children who are engaged in the Fences For Fido organization through its Color My World dog house painting and fundraising programs.

“We are grateful beyond words for what this gift from Toyota means to our organization,” said Kelly Peterson, Co-Founder of Fences For Fido. “We are so appreciative to Toyota and all of our friends whose votes helped us win. This is an incredible honor. As we continue to improve our response time to our growing client base, this truck will help our operational programs run more smoothly, swiftly and effectively, delivering dog houses, cozy beds, dog food, and fencing material, on a moment’s notice. With more than 40 dogs on our list awaiting a fence, our first priority is always to delivery shelter and beds to help make them more comfortable.” 

Broadway Toyota will present a 2012 Tundra to Fences for Fido as part of the Toyota 2012 100 Cars for Good program. Toyota’s 100 Cars for Good program awards 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public. Five hundred finalists were certified by an independent panel of experts in philanthropy and social responsibility for a chance to win one of six Toyota models. During the voting phase, five organizations were profiled each day on Toyota’s Facebook page, and voters selected the organization they feel will do the most good with a new Toyota vehicle. Voters were able to place one vote per day, each day, over the course of the program at www.100carsforgood.com.

Already active in their local community, Broadway Toyota has enjoyed learning about Fences For Fido, and looks forward to fostering a relationship long after the ceremony. “A lot of our employees and customers are dog lovers and many have four-legged family members, making participation towards this cause near and dear to our hearts,” says General Manager, Babak Mohammadi.

About Fences For Fido

Fences For Fido, an all-volunteer, 501c3 non-profit, improves the quality of life for chained dogs living outside in the elements day and night. We attend to all needs by building a fence, removing the chain, supplying a warm dog house, providing critical vet care and spay/neuter, and returning yearly to ensure the dog lives a safe, un-chained life.  To find out more information, please visit website at www.fencesforfido.org.

About Broadway Toyota

One of Portland’s premier Toyota dealerships, Broadway Toyota is a proud recipient of Toyota’s 2011 President Award. Broadway Toyota has been locally owned and operated for over 37 years, and employs over 120 people. Broadway Toyota offers an extensive inventory of both new and used vehicles, along with an indoor showroom and a café. With over 100 years of combined experience in the Parts department and the most certified Master Technicians in Portland, OR customers can be assured their Toyota is in good hands. For more information, please visit Broadway Toyota at www.broadwaytoyota.com

About Toyota’s 100 Cars for Good Program

Toyota’s 100 Cars for Good program awards 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public. Five hundred finalists were certified by an independent panel of experts in philanthropy and social responsibility for a chance to win one of six Toyota models. During the voting phase, five organizations are profiled each day on Toyota’s Facebook page, and voters selected the organization they felt would do the most good with a new Toyota vehicle. Voters could place one vote per day, each day, over the course of the program at www.100carsforgood.com.

Information provided by Kelly Peterson, Co-Founder/Co-Chair, Fences For Fido

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