Portland, OR. Three celebrity distillery owners are joining forces in a Superbowl ad to raise awareness for the nonprofit, Another Round, Another Rally. Aviation American Gin owner Ryan Reynolds, DeLeón Tequila Owner Sean Combs (P Diddy), and David Beckham of Haig Whisky are raising $1 million for the U.S. nonprofit which is a financial resource for the hospitality industry. Another Round, Another Rally provides reimbursement grants, educational scholarships, and emergency assistance.
The Super Bowl commercial pokes fun at the celebrities’ mixology skills and confirms their longing for the professionals. Here’s a look:
Attracting an average of 160 million fans each year, the Super Bowl is traditionally the biggest advertising event on the calendar. In the spot, Reynolds, Sean Combs (P Diddy) and David Beckham announce they are working on “an industry first” whereby they will combine all three of their spirits with the “natural ingredients from Tampa Bay and Kansas City for a cocktail everyone can agree on while watching the Big Game this weekend.”
They soon realize they are not mixologists, instead, they come together to support the bartending community.
Reynolds had already pledged a donation of $10k to the Canadian Professional Bartenders’ Association in March 2020 as the owner of Aviation Gin, and his brand added an additional 30% tip throughout April 2020 for every bottle ordered online and every home-delivered Aviation cocktail.
The international spirits distributor, Diageo, (whose portfolio includes Aviation American Gin, DeLeón Tequila, and Haig Club Whiskey) will be donating one million dollars to Another Round. It is also donating to Another Rally’s Bartender’s Benevolent Fund, and Drinks Trust UK to support the bartending community.
From Another Round Another Rally:
Another Round Another Rally is fiscally sponsored by JoyBus, a 501(c)3 tax-exempt organization, and your donation is tax-deductible within the guidelines of U.S. law.