PORTLAND Ore. – The Portland Rose Festival has promoted Carol Ross to Chief Marketing and Administrative Officer. The 20-year veteran has held many positions with the Foundation including Director of Sales and Marketing Director. In her new position, Ross will oversee all marketing functions including brand management, advertising, promotions, media sponsorship, and related communications for Festival events and programs.
Carol Ross has enjoyed a 20-year career in the non-profit events industry with the Portland Rose Festival Foundation, with duties that encompass marketing, fundraising, ticket sales, group sales, event & program management, business development, and more. During her tenure, the Festival has earned many awards from the International Festivals & Events Association (IFEA), including Best Festival in the World in 2007 and 2011.
In addition to managing marketing and administration for a festival with a 111-year history and a broad range of events, Carol is active in the tourism community as immediate past President of the Oregon Tour & Travel Alliance. When she isn’t working, Carol, a Vancouver, Washington resident, enjoys playing flute in her local community band and traveling with her husband and 14 year old daughter.
About the Rose Festival
The Rose Festival produces a broad range of events that burst into bloom on Memorial Day Weekend, attracting nearly one million people from across the city and around the globe, and generating a total estimated economic impact of $65 million for the region’s economy. Among the most visible events are Rose Festival CityFair, an urban fair in Gov. Tom McCall Waterfront Park that spans three weekends, and three parades including the Festival’s “crown jewel,” the all-floral Grand Floral Parade. www.rosefestival.org.