A Lifestyle Report: Adidas Y-3 Fashion Show vs. Nike’s Social Media Dominance

New York, September 8th, 2013. The Oregon grown footwear rivalry between Nike and adidas saw adidas pulling out all the stops to win on the fashion front with its Y-3 show during Mercedes-Benz Fashion Week. The show drew star athletes like NBA players Iman Shumpert and John Wall. Japanese fashion designer Yohji Yamamoto welcomed guests; Y-3 is shorthand for the collaboration between Yamamoto and adidas’ three signature stripes. Here are a few images from the front row. (Below is more info on Nike’s social media wins.)

Snowboarder Helen Schettini, singer Ionna Gika, model Soo Joo Park and actor Joe Manganiwllo attend the Y-3 Spring/Summer 2014 runway show during Mercedes-Benz Fashion Week on September 8, 2013 in New York City. (Photo by Jemal Countess/Getty Images for Y-3)

Justin Bieber and Y-3 creative director Yohji Yamamoto meet backstage at the Y3show.

Models walk the runway at the Y-3 Spring/Summer 2014 runway show during Mercedes-Benz Fashion Week

A model walks the runway at the Y-3 Spring/Summer 2014 show during Mercedes-Benz Fashion Week on September 8, 2013 in New York City.

Although adidas continues to ramp up its fashion focus, recent social media stats show Nike is still tops.

Audience Numbers Of The Social Media Sport Brands:

Brand	Logo	Facebook Fans	Twitter Follower	YouTube Subscribers
Adidas		14,577,076	344,776	45,573
Nike		15,059,105	1,967,266	90,191

On Facebook, Adidas is half a million fans behind Nike’s 15 million and the gap gets more obvious when looking at the other social media channels. On Twitter, Adidas is far behind with a total of 344,776 followers, while Nike is getting closer and closer to 2 million followers. And Nike is clearly ahead on YouTube as well with almost twice as many subscribers as Adidas. So far, Nike is winning the social media race.

Elisa Klein

I’ve been a professional journalist and writer since 1987, (and long-time reporter for KOIN-TV.) As a nationally published reporter, with a Master’s Degree in Journalism, I love to report positive news and information. Journalism has also connected me with another non-profit where I served as a leader; the Northwest’s biggest writer’s organization: The Willamette Writers.