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SEMpdx Rooftop Networking Party Benefits Cat Adoption Team

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising

Portland, August 13th, 2013. Blue skies greeted the 500 search engine marketers who gathered on the rooftop of the Embassy Suites for the SEMpdx Rooftop Networking Party. In its fifth year for the event and sold out once again.

SEMpdx’s President Mike Rosenberg provides KGW reporter Joe Smith with his insight of where digital marketing is heading and the skills needed for today’s young ambitious marketers. Rosenberg delves into SEMpdx’s role in the community — to increase the education of the workforce for search engine marketing (SEM) and digital marketing.

While a live DJ spun tunes, attendees socialized with the city and mountain views as a backdrop and picked up new skills. Each year, SEMpdx selects a Charity of Choice to support for a 12 month period, this year it’s the Cat Adoption Team. (CAT) is the Pacific Northwest’s largest nonprofit, limited admission/adoption guarantee cat shelter (they are able to take in cats as they find homes for the cats in the shelter).

Recognition at events and in collateral materials
Opportunity to display collateral materials at monthly events
A complimentary booth at SearchFest
Pro-bono SEM consulting services from SEMpdx board members and volunteers
10% of year-end profit

SEMpdx’s Charity of Choice Board Member, Michael Cottam provides KGW reporter Joe Smith with his expertise on the skill set of marketers and the transition of where search engine marketing (SEM) is headed and the need to be digital.

Search Engine Marketing Professionals of Portland (SEMpdx) was created to provide a resource for both local SEM professionals and area businesses.

With digital marketing becoming more relevant for today’s marketplace, the SEMpdx mission is to nurture the development of the search engine and social media marketing industry in the northwest, while also providing resources for local businesses, such as monthly educational events.

The event was co-hosted by the Computer-Human Interaction Forum of Oregon, Oregon-Columbia chapter of the International Association of Business Communicators, Oregon Entrepreneur Network, Public Relations Society of America, Social Media Club of Portland and the Technology Association of Oregon.

Event sponsors include Migration Brewing, PSU’s Center for Executive and Professional Education, MOZ PRO, SyCara, SEMrush, Exults, Mac’s List and American Marketing Association PDX Chapter.

Elisa Klein

I’ve been a professional journalist and writer since 1987, (and long-time reporter for KOIN-TV.) As a nationally published reporter, with a Master’s Degree in Journalism, I love to report positive news and information. Journalism has also connected me with another non-profit where I served as a leader; the Northwest’s biggest writer’s organization: The Willamette Writers.